Like a doctor, who has a specialization, a coach also can have discipline. Depending on the interest or can be your background to determine what coach you want to be. Erickson International, one of the coaching institutions, listed 20 coaching niches on their list of coaching trees.
First, it is branch out into two categories, which is Life Coaching and Business Coaching.
Second, from that two categories, branch out from the Life Coaching side, listed coaching types such as Relationship Coaching, Family Coaching, Parent Coaching, Couples Coaching, Divorce Coaching, Success Coaching, Career Coaching, Spiritual Coaching, Singles Coaching, Health & Wellness Coaching, Personal Development Coaching, Motivational Coaching, Holistic Health Coaching, and Recovery Coaching.
From the other side of Business Coaching, there are also branches like Sales Coaching, Marketing Coaching, Leadership Coaching, Business Management Coaching, Executive Coaching, and Entrepreneur Coaching.
As a coach, you also can find a deep interest in couching people based on your experience or having a particular background. Some people even started with the passion that they carry most of their Life to choose a specific discipline. The good thing about choosing to be a specialized coach, you don’t need to have a specialization background, meaning you can coach someone from any industries of professional without having the experience in that field. Being a coach is to master a relational skill, engaging with the person you are coaching. Know when to ace the powerful questions to find their light bulb moment. To be able to coach them into finding their purpose in Life or maximizing their potential.
There are some benefits to choose focuses on your coaching. Some people will find it more comfortable as they seek someone who can understand their problem; people feel that you can relate to their dilemma, and you know what kind of questions to ask since you have the background on that specific experience. Another benefit is you can be more focused on your self-branding, on how you want to portray yourself or position yourself to a particular market. That will have an added value for you. You will be on top of people’s minds when they think of a word that will describe you. For example, if you choose to be a wellness coach, people that wanted to improve their health or change their lifestyle they will think about you.
Choosing a specific path of coaching can be an option to enhance the coaching career; you can be more focused as you already know your strength and passion. As John Wooden said: “It takes time to create excellence. If it could be done quickly, more people would do it” maybe you are still in search, and that is ok too. As you keep on practicing your skill, by the time, it might come to you.
